After launching at the X Games last January, The Owl AI has raised an $11 million seed round as it seeks new sports and settings where it can update human-based functions like officiating and judging.

Action sports, of course, are different balls of wax. The complexity of tricks, the motion of the body, the intricacies of each spin—these elements are hard to score as black and white objective ...

Jeremy Bloom, a Boulderite, ex-ski pro and former University of Colorado football standout who was tapped in late 2024 as the new CEO of the X Games, has raised $11 million from investors to ...

Jeremy Bloom, center, a former Colorado wide receiver and Olympic skier, greets fans as players warm up before an CU football game against Utah on Nov. 16 in Boulder.

The company’s executive chairman is Jeremy Bloom (no relation), who has headed the X Games since late last year and formerly was a World Cup skier and pro football player.

After experimenting with AI judges at the Winter X Games six months ago, Jeremy Bloom, CEO of the X Games, is launching an entirely new company based around the technology, and has pulled in some ...

Is anyone else feeling a bit overwhelmed by the news these days? Well, things may be about to get stranger—and that includes skiing. The CEO of X Games, Jeremy Bloom, has announced the launch of Owl ...

OWL AI, now its own company following Bloom's announcement, was first used in the 2025 Winter X Games, and is allegedly not meant to replace human judges, at least not yet.

Jeremy Bloom, a Boulderite, ex-ski pro and former University of Colorado football standout who was tapped in late 2024 as the new CEO of the X Games, has raised $11 million from investors to commer… ...

X Games CEO Jeremy Bloom made a significant announcement this week that seemed to slip under the radar. The company known for hosting the best action sports athletes in the world, including skiers and ...

Jeremy Bloom, a Boulderite, ex-ski pro and former University of Colorado football standout who was tapped in late 2024 as the new CEO of the X Games, has raised $11 million from investors to ...