Google’s "mark as fixed" doesn’t speed up reprocessing. Proper redirects and 404s are essential for site health. Reprocessing site changes can take time, especially for larger sites. Google's John ...

Google's John Mueller said it again, if you 301 redirect pages that should 404 to your home page, Google will treat them as soft 404s anyway and thus all you are doing is confusing your end users.

Google's John Mueller said that Google may very well treat pages that no longer let you buy a product, i.e. the product is no longer available, as a soft 404. If you try to redirect that page to your ...

Can 404 and soft 404s errors affect your Google search rankings? According to Google, the answer is no. However, there is an exception you will want to know about, in ...