WWDC tells us about the future of Apple and the iPhone
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The power of Apple Silicon has already made the MacBook Pro a favored device for AI development, and the announcements at WWDC consolidate that status. If you want a machine that can build AI, makes use of AI, and can even run its own on-device AI to support the work you’re doing, get a Mac.
Apple’s explanation of its AI failure, new features for iOS 26, macOS 26 and iPad OS 26, an uncomfortable change for Finder, multitasking on the iPad, and
I recently wrote about how Apple’s lagging AI technology might impact its device and OS market share. But as I sat at the company’s headquarters in Cupertino and listened to the WWDC keynote, I came to the opposite conclusion.
Apple announced one important — and immediate — upgrade at WWDC this week, the introduction of support for third-party large language models (LLM), such as ChatGPT from within Xcode. It’s a big step that should benefit developers, accelerating app development.
Apple will begin using AI technology to power the discovery of apps on the App Store, the company announced at this week's Worldwide Developers Conference
Anita Ramaswamy, columnist for The Information, joins Marketplace’s Nova Safo for “Tech Bytes: Week in Review.”
Apple is seen as behind the pack in AI, and the company had a chance to change that perception with its WWDC keynote on Monday. But shares fell, suggesting investors weren't too impressed with what the company previewed.
Apple Intelligence now supports live translation for real-time text and voice translations. This works on Messages, FaceTime, and Phone for iOS 26, WatchOS 26, iPad OS 26, and macOS Tahoe 26.
It’s easily the most expensive hire of all time, dwarfing the billions that Google spent to rehire Noam Shazeer and his core team from Character.AI (a deal Zuckerberg passed on). “Opportunities of this magnitude often come at a cost,” Wang wrote in his note to employees this week. “In this instance, that cost is my departure.”
Apple Inc.'s lag in AI innovation, legal challenges, and modest growth could impact its stock performance and services revenue. Click for my AAPL update.