While the iPhone 17 is expected to come with hardware upgrades like a 120Hz OLED display, the lack of major AI features means the iPhone 16 may still be a better deal for many users. However, Apple could still lure buyers with design tweaks and the rumoured iPhone 17 Air.

A year after last year’s conference, major Siri features are still missing. The company’s head of software and head of marketing say why they aren’t worried.