Patrón has always been additive-free and is now making sure consumers know it with a bold new marketing campaign. Patrón says ...

Patrón Tequila waded into the additive-free tequila debate with a new campaign celebrating its "no secret ingredients" recipe ...

PATRÓN® Tequila, the world's number one super-premium tequila*, proudly announces the launch of the "100% Additive-Free ...

Edward Brown, who retired in 2018, had put the Jupiter home on the market for $58 million in October.

Using bold out-of-home and digital placements, the liquor brand has launched its first major campaign, educating consumers ...

The leader of Mexico's H-2 drug cartel was known as "Diabolic," "James Bond" and "Xmen," according to prosecutors.

The retired head of Patrón Spirits sold his Bears Club mansion for $48 million, making it the most expensive home ever sold ...

Patrón is synonymous with tequila, but the premium brand's starting price tag may be difficult for many to shoot down. A bottle of Patrón Silver costs $50, or $600 for a 12-bottle case.

Patrón has long been a staple top-shelf tequila, but the storied brand's new El Cielo release is primed for nothing short of transcendence. Patrón El Cielo—which mean's "heaven" in Spanish ...

The best gear in the world right now, from Leica’s new phone grip and a Marantz speaker to Richard Anderson’s transitional ...

Jesús Ricardo Patrón Sánchez was allegedly the leader of Mexico's H-2 drug cartel. His nicknames included "Diabolic," "James Bond" and "Xmen." He allegedly sat atop a "brutally violent ...