The lowest-ever price for AirPods 4 landed just over a week ago, and it was a strong discount: down from $129 list price to $89.99 which was 30%, or $39.01 off.

Apple's marketing chief Greg Joswiak today celebrated the fifth anniversary of Apple silicon. The first Macs with Apple's M1 chip were announced on November 10, 2020, and they launched on November 17,

The update, which dropped last week, marks the first time that AI has even been mentioned in the guidelines. Apple under CEO Tim Cook has been highly skeptical about AI, slow to include AI features in Siri, and sometimes hesitant to even use the letters "AI"; Cook has preferred to use the similar term "machine learning" in past keynotes.

The shift reflects an effort to stabilize revenue throughout the year and reduce pressure on its workforce and suppliers.

Apple is reportedly testing a new kind of official iPhone case that doesn’t just protect—it interacts. According to a tip via MacRumors, the company is working on a “touch-sensitive layer” built into protective cases for upcoming Pro models.

Ben Bajarin, Creative Strategies CEO, joins 'Closing Bell Overtime' to talk Apple's plan for CEO Tim Cook's succession and what's ahead for the tech giant.

Apple today seeded the third betas of upcoming iOS 26.2 and iPadOS 26.2 updates to developers for testing purposes, with the software coming a week after Apple seeded the second betas. Registered developers can download the betas from the Settings app on the iPhone or iPad by going to the General section and selecting Software Update.

What’s happened? Don’t expect a major design overhaul of the Apple Watch until 2028 or beyond. Why is this important? The current Apple Watch design, featuring a rectangular face with rounded edges, thin bezels, and the familiar band mechanism, could ...