TikTok’s global head of business marketing and commercial partnerships shares the ways brands are making themselves ...

By making the most of Mikayla Nogueira's more than 16 million followers, POV Beauty exceeded all expectations on launch day.

Social media influencers acting as cultural translators are shaping what flavors break through in food and beverage – ...

With the launch of TikTok Shop last year paving the way to sales growth for many brands, the platform’s click-to-buy feature isn’t for every brand. Instead, many of the top-performing ...

LOS ANGELES, April 14, 2025 /PRNewswire/ -- Zefr, the global leader in brand suitability technology for social platforms, in partnership with TikTok announced today the global availability of ...

“Brands recognize that TikTok Shop offers a high return on ... an infrastructure designed for discoverability. At its heart, TikTok is still an entertainment platform – users come to the ...

But with TikTok's uncertain future after its ... who value agency and transparency in owning their own brand and the discoverability of their work. Unlike previous generations who were more ...