Apple’s costs are about to go way up thanks to tariffs. The biggest question facing the world’s most valuable company now is whether to make customers pay for it—or investors. It’s a question with no easy answers—as evidenced by Apple’s share-price wipeout Thursday.

U.S. President Donald Trump on Wednesday announced that massive tariffs will be applied to imports from many countries, starting April 9. The

The iPhone maker faced its biggest one-day drop in five years as investors panicked over Donald Trump's heavy tariffs on its supply chain hubs.

From cars to cameras, CNET experts weigh in on what you should consider buying now before tariffs increase prices.

Investors are clearly concerned about the impact tariffs might have on Apple, which at one point on Thursday was having its worst trading day in five years. Bank of America analyst Wamsi Mohan on Thursday morning cut his price target on Apple from $265 to $250, though he maintained his buy rating on the stock.

President Trump's announcement of tariffs and retaliatory measures by China has seen Apple's shares drop to their lowest point since June 2024, as investors predict rising iPhone prices and falling sales.

Shares of Dell Technologies Inc., Apple Inc., Sonos Inc. and HP Inc. plunged Thursday after President Donald Trump announced sweeping tariffs on imports from virtually every US trading partner, a move that threatens to increase costs,

Citi keeps a Buy rating with a $275 price target on Apple (AAPL) but warns that with the company having over 90% of its manufacturing in China,